As recent fashion campaigns from Celine, featuring prolific literary hero Joan Didion, to Saint Laurent's Music Project starring 70s folk rock icon Joni Mitchell have proved - some things just get better with age - both bona fide legends, both over 70 and both still leading lights in their respective fields.
The latest fashion brand on a mission to prove that age ain't nothing but a number is girl-power design duo Dimepiece LA, who have made 86-year-old internet sensation Baddie Winkle their latest muse.
Famed for her no-hold-barred Instagram images featuring racy swimwear, pill-popping and spirited messages such as 'why twerk when you can hula hoop?' - Helen Ruth Van Winkle as she's better known, is the self-proclaimed Great-Grandmother who has 'been stealing your man since 1928'.
So naturally for Dimepiece's 'State of Mind' campaign, she's clad in mesh tops with cannabis emblems, swimsuits, chunky gold bling and cat-eye sunglasses, giving a nod to female empowerment with a bad-ass urban vibe, proving that setting trends is about taking risks.... whatever age you are.
|Images © Nikki La Mere / Dimepiece LA|
* You can read my interview with Dimepiece LA's fierce female founders for MTV Style HERE.