Thursday, 3 March 2016

DEMNA AND BALENCIAGA CHOOSE VIRTUAL REALITY #PFW


For his highly anticipated debut collection as Balenciaga's new creative director, Demna Gvasalia (the face of much-hyped label Vetements), has chosen to stream the autumn/winter 16 collection in a 360 degree-livestream, using Virtual Reality technology.

You can experience the full Paris Fashion Week show this coming Sunday via a custom Balenciaga app, compatible with VR headsets, available now via Google Play and the Apple Store for both iPhone and Android devices. 

Or if you prefer not to engage in fashion's continuing love affair with VR, you can also watch the livestream on live.balenciaga.com in regular 2D at 11.30am CET.


 

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