“SS16 is a knowing commentary on culture and celebrity in the post digital generation. Sometimes the truth can seem too obvious to be true and the absurdity of our behavior online reflects that. This season we’re completely transparent about celebrity endorsement, surfing porn, dating online and self obsession.”
- Andreas Neophytou, Creative Director, Diesel
|Images © Diesel 2016|
To see just how the brand is decoding digital culture via emojis, which have become a universal language, check out the Spring/Summer 16 campaign video directed by Santiago & Mauricio - featuring Joe Jonas, actress, singer and designer Kiko Mizuhara, and a cast of models including Sara Cummings, Sang Woo Kim, Trevor Signorino and Stav Strashk - it's all about the #currentmood.