Wednesday, 7 October 2015

VETEMENTS: CULT FORCE



VETEMENTS, the rule-breaking cult force in Paris fashion, bringing a new raw energy to the style landscape, announced today that the label's designer Demna Gvasalia, has been announced as Alexander Wang’s successor as creative director of Balenciaga.

We really wanted somebody that has a vision, and someone capable of reshuffling the cards. I was really amazed by his ability to develop an approach to the brand that was really new and that was really his own…what should be the attitude, what should be the silhouette, what should be the volumes.” said Balenciaga's chief executive officer and president Isabelle Guichot via WWD.






Images © VETEMENTS

A creative collective which includes Demna’s brother Guram Gvasalia and several of their friends who all trained at prestigious fashion schools across Europe - including Antwerp’s Royal Academy which of course spurned “The Antwerp Six” with designers Dirk Bikkembergs, Walter Van Beirendonck, Marina Yee, Dries Van Noten, Dirk Van Saene and Ann Demeulemeester - the VETEMENTS label has drawn comparisons to Margiela the first time round, but is waking up fashion again with its underground style sensibility, genderless vision and uniquely addictive aesthetic.

For their SS16 show they sent out a gang of their besties as models down a dim sum parlour runway (and Russian designer Gosha Rubchinskiy who opened the show in a DHL t-shirt), to showcase oversize branded sweats and staple logo hoodies with long hanging sleeves, 80s tracksuits, cotton drill workwear, chopped up jeans, oversize tailoring, floral vinyl pinafores, and goth-like floor length leather coats - the vibe is deconstruct then reconstruct, like an old bag of garments once ready for the dustbin, until the renegade recycling fairy had a bright idea (after she got back from a Black Metal gig that is).

In short, the VETEMENTS look is so uncool it's become completely cool (and highly covetable), in fact it's so damn cool, the labels' name translates, literally, as just “clothes”. 


Watch the SS16 show in full below:




 

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