Monday, 7 September 2015

DENIM DAZE ON THE RIVER: INTRODUCING CAINE LONDON

All Images © Lewis & Leigh PR

A customised and well-worn slice of denim is hard not to fall in love with, so you might want to check out emerging brand Caine London, who are most definitely on the path to denim-worship.

Beefing up customisation and the spirit of DIY to the max, the design duo behind the label - stylist Hayley Caine and musician Matt Allchin - have taken classic Levi jackets and spiced them up into a range of unisex designs, which pay homage to the aesthetics of canal life, and the sensibilities surrounding it - celebrating freedom and a slower, more contemplative pace of living.


Their debut collection, entitled ‘Dream Boats’, fuses canal barge folk-art with 90s cultural icons (think Johnny Depp, Kurt Cobain and Tupac Shakur), graffiti art and the pop art movement - each hand-painted piece utilises Levis classic panelled design creating a unique garment decorated with individual character. 

Available now online, from £800 to £1500, see the look book below:









 

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