Friday, 24 October 2014
VIDEO: ALEXANDER WANG x H&M
What do you get when you put football player Andy Carroll in an old underground theatre in Islington with supermods Isabeli Fontana, Raquel Zimmermann, Joan Smalls and Natasha Poly?
Answer: a short fashion film to promote the H&M x Alexander Wang collaboration, which is like watching a bunch of supermods auditioning for a role in The Matrix Reloaded... loaded again.
It's a clever way of highlighting the performance-wear functionalities in the collection and as Wang himself says, 'representing strong, heroic women who are almost superhuman' - which is basically all women then.
Set to an original Diplo track, watch the film below and the interactive version is available to see now at hm.com. The range will be available in selected H&M stores worldwide and online from 6th November.