Tuesday, 24 June 2014

Toby Jones x KNEW METAL

So one way to sell jewellery is to make a short film featuring DJ/producer Lux Comms paying homage to rock chicks everywhere while wearing your designs - and that's exactly what contemporary fine jewellery and accessories designer Toby Jones has done to promote his latest 'Knew Metal' unisex collection.

Directed by Kasia Werstak, watch the video campaign below which also includes music created by Lux herself - it could almost be another chapter in Hedi Slimane's 'Music Project' series for Saint Laurent, with its signature B&W music x fashion aesthetic - this would be the chapter called, 'Those metal glory moments when you just want to let your hair down and lose control.'



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