Wednesday, 19 February 2014

Jamie Bochert x @NewbarK by @floriamamaroma - "Knowing through nothing"

Stylist sisters Marjan and Maryam Malakpour launched the accessories label NewbarK in 2009 - a luxury collection of handmade shoes and bags with a minimalist aesthetic, each piece is hand-crafted in LA, fusing a chic and urban sophistication.

The label regularly collaborates with a creative collective of artists and visionaries to produce mesmerising film projects, which not only showcase their designs, but stir the senses, inviting the viewer on a journey into their world.

Their latest offering for AW14, ‘Knowing through nothing’, is directed by Floria Sigismondi (
David Bowie 'The Stars Are Out Tonight', Justin Timberlake ‘Mirrors’, Pink ‘Try’, Christina Aguilera ‘Fighter’), and features US musician / model Jamie Bochert wearing a pair of the designers' simple red flats, in a dark tale which explores movement and surreal dream-logic - themes associated with the early surrealists, such as superstition, coincidence, and mysticism.

Set to a haunting musical score by Bochert, it's so gothy and creepy that I half expected Jessica Lange as the Supreme to pop up in the background, wobbling around with a Bourbon in one hand and cigarette in the other, whilst Myrtle Snow burned at the stake somewhere in the garden (wearing Balenciagaaaa! of course).
Watch below.



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