Tuesday, 4 February 2014

Architecture & Nature Meets Fashion: "This Is Boss" x @inezandvinoodh #BOSSFashionShow

In anticipation of Jason Wu's first collection as Artistic Director for BOSS womenswear - dynamic photographers Inez & Vinoodh have created a short film exploring their interpretation of the AW14 collection, starring Edie Campbell.

Set in Philip Johnson’s iconic Glass House, "This Is Boss" is split into a series of teaser films, each one previewing what's in store for the collection which makes its debut on Feb 12 at New York Fashion Week.
Elements of architecture, heritage and nature provide a running theme in Wu's philosophy and vision for AW14, with the modern, minimalist and unique design of the Hugo Boss HQ in Metzingen serving as inspiration for a fusion of nature meets fashion, with strength and femininity at its core.

To me the BOSS DNA feels really disciplined”, says Wu. “To contrast that rigour with softness and femininity, I looked no further than the HUGO BOSS headquarters in Metzingen. I was inspired by its amazing glass and steel architecture, juxtaposed with a beautiful landscape it’s set in. The idea of architecture meets nature felt quintessential to my vision for BOSS Womenswear.”

The AW14 show will be live streamed during NYFW HERE, and you can watch the first 3 videos below, the next one is due on Feb 5, with the final film unveiled in full on Feb 8.



Related Posts Plugin for WordPress, Blogger...