Friday, 15 November 2013

OFFICIAL VIDEO: @iD_magazine x @kenzo_paris x @MIAuniverse - "Y.A.L.A"

Image © Kenzo UK


In celebration of their new website, i-D.co, style and pop culture bible i-D Magazine has collaborated with Kenzo in unveiling the official video for M.I.A's "Y.A.L.A" (You Always Live Again), taken from her latest album “Matangi" named after the Hindu goddess of music.


Directed by Daniel Sannwald, the video sees glow-in-the-dark goddess M.I.A dripping in Kenzo’s AW13 collection, including a custom Kenzo jacquard jacket with the temple eye motif and a pair of Delfina Delettrez for Kenzo eye ribbon earrings.
This latest project marks the second time the fashion house has partnered with the rapper/singer/songwriter/activist, after she created the soundtrack to their AW13/14 Paris Womenswear show at La Samaritaine back in March.

The psychedelic imagery, dizzy-eye inducing camera cuts and colour strobing in this video is totally in sync with M.I.A's trippy aesthetic which blends how sound and ideas can come together. It works perfectly alongside the launch of i-D.co, as the magazine moves deeper into embracing Digital-Age Dynamics.
Watch it below, it's a completely mesmerising visual experience and I'm totally obsessed with this track!

 


 

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