Thursday, 10 October 2013

'Bounce' x @SHOOPclothing (and Justin Timberlake) #ǝɔunoq

Street culture and music form the core design ethos of emerging Madrid-based fashion brand SHOOP Clothing, which was founded in 2011 by duo Miriam Sanz and Yohei Oki.

Their latest collection, 'Bounce' or #ǝɔunoq, as they've hashtagged it - is influenced by the musical digital revolution and Justin Timberlake - the result is a selection of statement sports-meets-urban-streetwear pieces heavy on prints which reference a JT song looped on Soundcloud (those digital soundwave graphics you see when you press play).

The collection comprises sweatshirts, t-shirts, track-pants, asymmetrical quilted vests, reversible parkas, boxing-style shorts, and accessories including print scarves and hats.
And if you're wondering where the brand name 'SHOOP' derives from, look no further than this song by late 80s/early 90s rap group Salt-N-Pepa.

Check out the official campaign video for the 'Bounce' collection below, which was directed by Alejandro Cascallana and is set to a soundtrack by YYIOY.



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