Wednesday, 2 October 2013

ABSOLUT x Kitty Joseph & Njena Reddd Foxxx

Long-time fashion collaborator Absolut Vodka (Tom Ford, Stella McCartney, Gareth Pugh, Gaultier, Versace), has now teamed up with emerging designer Kitty Joseph for their latest project 'A Drop Of Originality'.
The pairing sees Kitty creating a three-piece capsule collection inspired by the brand's new limited edition bottle, Absolut Originality, with each of the stark white pieces (titled) 'drop', 'flow' and 'settle' featuring a cobalt blue print which references Absolut's signature shade.
The prints were created by hand-painting dyes onto wet paper then pressing onto fabric. 
The collection also includes a bespoke range of accessories from bangles and bracelets to sunglasses and rings, each continuing the cobalt blue theme.

RCA graduate Kitty has previously worked with milliner Piers Atkinson and designer Zandra Rhodes, and speaking about teaming up with Absolut she said, "This project was a delight and an honour. The purity and colour of the bottle and the process developed to create each unique cobalt blue mark really struck a chord with me and it was so exciting for me to extend this idea into print on a human scale."

The project will include four million individually designed limited-edition bottles sold as one-of-a-kind works of art, all featuring the cobalt blue mark. 
Check out the video below which features dancer and rapper Njena Reddd Foxxx - best known for collaborating with Zebra Katz on "Ima Read" - as she showcases Kitty's designs while in motion to her own track "Water Colours".

Absolut Originality is available in stores now.



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