Monday, 2 September 2013

Dressing The Screen: The Rise of Fashion Film x British Council

Still from 'Eastern Promises' Directed by Marie Schuller © British Council

If you happen to be in Singapore from the end of September, then check out a new exhibition by The British Council which will present work by some of the world’s most innovative fashion designers and film-makers over the last 75 years.

Curated by filmmaker Kathryn Ferguson, '
Dressing the Screen: The Rise of Fashion Film', will explore the origins and archives of the pioneering UK designers and filmmakers who have played a pivotal role in the development of fashion in film. 
From online virals to fashion blogs and platforms, the growing thirst for fashion imagery seems unstoppable", says Ferguson. "The latest installation of Dressing the Screen will include new developments with a section entitled The Female Gaze which will explore how the female image-maker shoots the female form, and a section that focuses on Narrative and Innovation. The exhibition reflects the departure from the aesthetically driven moving look book style of the past towards films driven by narrative and concepts shaped by new technologies.”

Designers and filmmakers on display include SHOWstudio’s Nick Knight and Ruth Hogben, Quentin Jones, Vivienne Westwood, Henry Holland, Ossie Clark, Zandra Rhodes and Mary Quant. Alongside rare and unseen archive material, the exhibition also explores the ground breaking work of women in film, in response to shooting the female form, including work by Marie Schuller, Amanda Boyle for Mulberry and Elisha Smith-Leverock. 

ruth hogben showstudio
Still from 'Fanclub' Directed by Ruth Hogben © British Council

Commissioned by the British Council, Dressing the Screen is an on-going fashion film project which brings together British and local filmmakers and designers across the globe, to create new fashion films. 
An official fringe event of Digital Fashion Week (DFW) Singapore 2013 - British Exchange, Dressing the Screen opens to the public on 28 September 2013 and will run for four weeks. Watch a short video about Dressing the Screen HERE


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