Wednesday, 11 September 2013

Cult Colouring: The @BLEACHLONDON Effect

Image © Matt Irwin / Hair by Alex Brownswell


"Life's a bleach and then you dye".


Trailblazers Alex Brownsell and Sam Teasdale are the co-founders behind London's hair hotspot, BLEACH salon, pioneers of the grunge-like dip-dye trend.
Based in gritty but hipster-filled Dalston and named after its signature white-out dye job and the 1989 Nirvana album, "Bleach" - the salon and its permanent pop-up in Topshop Oxford Circus have become the go-to places for experimental hair fans and cool kids seeking cutting-edge statement tresses.

Their mix of totally unconventional dye jobs includes cotton candy coloured dip dyes, grunge-inspired bleached babes, multi-coloured and pastel highlights, the ombre effect, pastel fringes, painted and sprayed locks, hair stencilling, 'recession roots' (where you can embrace your inner trailer park trash), and even rainbow-warrior inspired colours which remind me of every 'My Little Pony' I've ever owned.
Bleach is about raw attitude presented in the spirit of punk, but with a more refined edge. It's a hair rebellion which became completely acceptable, delivered with serious savvy to fulfil your wildest follicle fantasies.
With a client-list of stylish fashion and music scenesters including Florence Welch, Sky Ferreira, Alison Mosshart, Paloma Faith, M.I.A, Daisy Lowe, Alice Dellal, Poppy Delevingne, Jessie J and Pixie Geldof to name but a few, and styles seen across countless glossy editorials for Vogue, i-D, Hunger, POP and Dazed and Confused - the salon has also taken street style hair trends to the catwalk, creating a mix of unique urban hair designs for shows by designers including Markus Lupfer and Nasir Mazhar.

Even the iconic doll we all know and love, Barbie, got the bleach treatment, when colourist Alex Brownsell collaborated with the doll manufacturer on its 'Barbie Design Printables' product, where a range of patterns and colours can be printed onto Barbie’s hair. Brownsell created eight looks and outfits which grown-up dolls, (you and I) can also try out - check out inspiration here on the salon's official Bleach x Barbie Tumblr.



I checked into the Dalston salon recently on a dull and murky London day (with hair to match), ahead of a trip to MBFW Stockholm (gotta look good on the frow), and after a few hours in the retro barber's chair, not only did the sun come out, but I came out with beautiful bleached waves and chalky lavender ends which were so pretty I fell in love instantly. See for yourself below, hashtag #ilovemyhair



An appoinnment at Bleach is like walking into one big hair party, so I highly recommend you get on the guest list!

Bleach, 420 Kingsland Road, book appointments HERE or on 020 7275 9500


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