Friday, 27 September 2013

Art x Fashion: Diesel and Galeries Lafayette #Dieselreboot

Image © Diesel

Diesel and the Digital Age are totally hand in hand right now, as Artistic Director, Nicola Formichetti’s AW13 Reboot campaign continues to grow and celebrate emerging talent. 

Now comes the news that the brand is to take over Galeries Lafayette in Paris next month, filling the 19th century space with its own canvas of cutting-edge and diverse contemporary artwork from the #Dieselreboot Tumblr platform.
The project will run for 10 days as an exhibition which will be showcased globally, aiming to consolidate the brand’s DNA as a dynamic, creative and forward-thinking entity.

The aesthetic of old meets new will enable a dialogue between an iconic institution and a vibrant and dynamic brand, while also offering young artists a chance to be part of the ever-evolving Diesel story.

‘Show Me Your Artwork’ launches on 14 October. To be a part of it, submit your work  HERE.


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