Friday, 2 August 2013

T for Free: Alexander Wang

Bon Qui Qui for T Alexander Wang SS13 Campaign

Alexander Wang is the gift that just keeps on giving, and even for free it seems, as demonstrated in a recent fashion event for his much-coveted diffusion line, T by Alexander Wang.
Using sandwich board ads and personal invites, the designer enticed shoppers and fans to a venue near NYC's Highline last month, not revealing the purpose of the event until the actual day, where he then appeared in a video message telling guests to help themselves to old and new pieces from the T by Alexander Wang collections, for free - although no shoes or bags were up for grabs.  

As you'll see in the video below, directed by Darren Stein (Jawbreaker), the shoppers
behaved like smash and grab fashionistas to get their hands on the goodies - and even though I would never normally condone violence, for this kind of event, it's completely necessary.





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