Friday, 23 August 2013

Nicola Formichetti x Diesel - Jogg Jeans

Image © Diesel

A little late to the party I know, but hey, I had a hair appointment yesterday - so the day old news is that Diesel's Artistic Director, Nicola Formichetti, has unveiled his first project for the brand - a video to introduce the new JOGG Jeans collection.


A hybrid of traditional and progressive denim techniques, Jogg's are as durable as good old denim, but with a more relaxed attitude - think comfort as in sofa-loving jogging pants but fused with street style. 
Shot and directed by Tim Richardson, the video features dancers clad in the collection, throwing some shapes to Azealia Banks' "ATM Jam".

 


LinkWithin

Related Posts Plugin for WordPress, Blogger...