Friday, 23 August 2013

Nicola Formichetti x Diesel - Jogg Jeans

Image © Diesel

A little late to the party I know, but hey, I had a hair appointment yesterday - so the day old news is that Diesel's Artistic Director, Nicola Formichetti, has unveiled his first project for the brand - a video to introduce the new JOGG Jeans collection.

A hybrid of traditional and progressive denim techniques, Jogg's are as durable as good old denim, but with a more relaxed attitude - think comfort as in sofa-loving jogging pants but fused with street style. 
Shot and directed by Tim Richardson, the video features dancers clad in the collection, throwing some shapes to Azealia Banks' "ATM Jam".



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