Friday, 16 August 2013

adidas Originals x Run DMC

Images © Adidas UK

Legendary hip hop icons Run DMC have collaborated with DJ and turntablist A-Trak on an interactive music video for adidas Originals as part of the street wear brand's "Unite All Originals" AW13 campaign. Using voice commands and selection tools from special visual effects and animations, viewers will be given the power to choose what they see, as the old skool meets the new skool. You can take part in the interactive film HERE.

adidas Originals have also unveiled a limited edition clothing line in homage to Run DMC and the entire hip hop community - available to buy now HERE.


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