Monday, 22 July 2013

Rika x Iron Girl (the must-have sweater of the season)


Image © Rika


If you haven't yet heard of Swedish-born former fashion and interiors stylist Ulrika Lundgren, then you should have, because Lundgren is behind the label Rika, which has created one of the must-have sweaters this season!

With a cult following including Julianne Moore, Erin Wasson and Keira Knightley, the Scandi label launched in 2006, with a biannual print magazine of the same name launched four years later. The publication is a manifesto of the label's core philosophy: each issue features women in the arts whose personality and vision are inspiring to readers worldwide.

In line with that philosophy, the fashion label's signature is a clean and sharp aesthetic featuring a mix of women's separates with attitude, such as leather biker jackets, streamlined dresses and eye-catching sweaters, including the cult Marlon 'Iron Girl' style which is just so hot right now.


The sweater design appears in a new series of portraits shot by Helena Christensen and Jen Carey for the September issue of Rika Magazine, clad on various high-profile female style idols including Olympia Campbell, Julianne Moore, Jacquetta Wheeler and Caroline de Maigret, all styling up the sweater in their own unique way.
The portrait project was a collaboration between Matches Fashion and Lundgren, which was unveiled at a private exhibition in London last week.

The sweater is available via Matches Fashion online now in red, blue and grey, priced at £118. Shop it HERE.



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