Tuesday, 30 July 2013

Mods and Rockers - Kurt Geiger AW13 Campaign Video


In celebration of its 50th Anniversary later this year, Kurt Geiger has taken the brand's swinging sixties heritage (it first launched on Bond Street in 1963), and fused it with a contemporary androgynous mix of styles for its AW13 campaign, oozing effortless cool.
I say androgynous, because the collection includes iconic menswear staples now made available for women too, such as the mod favourite Chelsea boot, given a Kurt Geiger twist.

Featuring British models Sam Rollinson and Louis Simonon, who just so happens to be rock star spawn of The Clash guitarist, Paul Simonon, the campaign features a mods and rockers theme, echoing elements of Hedi Slimane's rock and grunge-inspired monochromic shoots for Saint Laurent.

The shoe and accessories collection will launch in stores and online HERE in September
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