Tuesday, 28 May 2013

Private View: Gisele Bündchen x BLK DNM

Every time Johan Lindeberg releases an image or promo film for his BLK DNM label I begin to hyperventilate, no joke. BLK DNM is becoming a serious obsession in my life and I'm thinking of therapy (denim or leather of course).

So naturally the Swedish brand's latest campaign caught my eye, and not just because Gisele Bündchen's denim-clad derrière in a pair of high-waisted, straight-leg 'Jeans 6' is the first thing that hits you - the sticky-out bottom shot being a signature across all of the Lindeberg-lensed poster campaigns. 

Having worked with everyone from Daria Werbowy to 
Aimee Mullins and the gorgeous Kenza Fourati, Lindeberg and Bündchen teamed up for the love of jeans, and to launch the latest campaign with an exhibition of images of the supermodel in BLK DNM at the label's SoHo-based boutique in New York. 
Showcasing the overall aesthetic of the brand, watch a dark and edgy B&W vid of the private viewing below.



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