Thursday, 11 April 2013

Go East - Edgy Individualism x Jewellery Label @byroguedesigns

Well, this is one way to promote your up-and-coming jewellery brand and latest statement ring design - by showcasing the piece in an atmospheric, trippy short video with an equally trippy and experimental backing track entitled "Tidal Wave" by rhythmic Soul artist Juliyaa

The choice of bold, empowering music fuses with the visual mix of nature-meets-the-cosmos and drives the passion for affirming ones identity in this world - this time via the accessories you wear. Now I'm starting to sound trippy too. Maybe just watch the vid below.

East-London based jewellery label Byrogue creates sleek and polished gold, silver and rose-plated rings with an urban yet feminine aesthetic which champion individualism.

Designed by singer/ songwriter Ruby Goe ( the label name is an anagram of her stage name), key pieces include the 'Frankie' single ring with its trademark horned shape and 'Alice', a metal based ring with bold and tough chain detailing. Other designs include brass chain double rings and chunky knuckledusters, all of which can be worn as single pieces or stacked together. 

Fans of the brand include Brit electro-pop duo AlunaGeorge, Jessie J, Suki Waterhouse, Cara Delevingne and now me - because who doesn't love a good old knuckleduster?

You can find the collection in Harvey Nichols stores and online HERE and


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