Friday, 1 March 2013

VIDEO: The Art of Raw. G-Star Raw SS13

G-Star Raw's SS13 video campaign is all about “The Art of Raw”, a microscopic look at the DNA of the brand and how its denim is crafted. Set to an exclusive electro-techno track by the label's latest muse Skrillex, (previous ambassadors have included Liv Tyler and Vincent Gallo), the video is a 3D-animation of the process of creating a pair of jeans which then transform into a sleeveless denim jacket, showcased on a skeleton dog! 


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