Tuesday, 5 March 2013

#Untamed in Paris x Mercedes-Benz





#Untamed is a digital photo installation that will take place on prime wall space in Paris, featuring Instagram photos from all over the world which have been inspired by the new Mercedes-Benz CLA. The unique showcase is a collaboration between Mercedes-Benz and creative agency Jung von Matt/Alster, using the #Untamed Score - basically it's a competition to find the best original photo which embodies the theme ”The natural enemy of the average.”

The most inspirational and striking images will then be projected onto the walls of the exhibition, continually changing and rotating. #Untamed begins in April 2013 and if you think you've got that Instagram-eye for a hot shot, you can show your untamed style by submitting your own photographs at untamed-installation.com.


Watch a video preview of the exhibition below: 



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