Monday, 11 March 2013

FIRST LOOK: Proenza Schouler SS13 Video Campaign x David Sims



Coinciding with the relaunch of ProenzaSchouler.com in collaboration with art director Peter Miles (Marc Jacobs, CĂ©line), here is the brand's new Spring / Summer 2013 campaign video, directed by David Sims and Eddie the Wheel.
The short film explores a mix of technology and craft inspired by Tumblr, transforming random photographs found on the social networking site into imagery which resembles the over-painted work of German artist Gerhard Richter.
Starring models Irina Nikolaeva and Julia Nobis, with the backing track Sight Seer by Grass Giraffes, this is a visual feast for the eyes from the high-concept womenswear label, continuing a seamless aesthetic across still and video images. 
Watch below.




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