Friday, 1 February 2013

VIDEO: Lanvin SS13 - Alber Elbaz Wishes He Was There (in NY that is)

Image © Steven Meisel / Lanvin, 2013

Not content with bringing us Karen Elson, Raquel Zimmerman and some male mods channelling Amish style all busting a move in its A/W 2011 campaign video - now Lanvin has gifted us its Creative Director Alber Elbaz, having a skype conversation as part of its SS13 campaign film. Money must be tight this season.

Actually the story goes that Alber couldn't attend the SS13 shoot for the campaign (shot by renowned fashion photographer Steven Meisel), due to Hurricane Sandy hitting NYC (the location for the shoot) and so he was forced to stay in France at his atelier and give his artistic direction via videocall.

As you watch models Karlie Kloss, Daria Strokous and Saskia de Brauw slinking around in dresses, tuxedo's and the kind of swimwear that requires never eating fat chips again - Alber gives his feedback in the bottom left-hand corner of the vid blah blah'ing on with the odd J'adoooore thrown in. 

You could almost forget he's there until that is he utters the line "the perspective is just sick!". 
Sick? SICK?! Only teenagers whose overgrown fringes operate their mumbled grunts use the word sick!! Lanvin is so far from the world of 'sick!' that I would actually un-ban the word 'awesome' to replace it.
And if you're one of those self-proclaimed hipsters who regularly uses 'sick!' to describe anything remotely cool (like new Instagram filters), get a grip of your battered Converse hi-tops right now.

Watch Lanvin's oddest idea for a campaign film below entitled "I Wish I Was There", with styling by Lucas Ossendrijver:

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