Tuesday, 22 January 2013

Vanessa Paradis for H&M Conscious Collection

Image © H&M, 2013

Talking of Vanessa Paradis (I mentioned her in my last post), the gappy-toothed French actress and model has popped up in H&M's latest spring/summer 2013 campaign for their new environmentally-aware clothing line.

Aiming to make fashion more sustainable throughout its lifecycle, from design and manufacture to retail and disposal, the new 'Conscious' collection uses materials such as recycled polyester, organic cotton and Tencel.

In a forward-thinking initiative, the Swedish high-street label is also launching an in-store garment collection service where all customers will receive a voucher in return for every bag of unwanted clothing they take into selected H&M stores - the aim is to prevent textile waste at landfill sites.

The collection (as modelled by Paradis above) will be available in H&M stores internationally and online from March 25th



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