J'Adore: Pierre Balmain SS13 Ad Campaign

Balmain’s diffusion line, Pierre Balmain has unveiled its SS13 ad campaign, lensed/directed by Karim Sadli (Isabel Marant, Givenchy, Lacoste) starring model Anna Selezneva rocking a mix of tuxedo jackets, bikers, distressed denim, knits, lace dresses and tops, super short minis (tone those pins now), and embellished dresses - all of which fuse sporty with feminine alongside strong tailoring on both a pastel and monochrome colour palette (monochrome being one of the key colour trends for this year.... and basically every year in Fashion).

Evoking the sun-kissed glamour of the French Riviera and the chic styling of iconic French actress Jeanne Moreau in Jacque Demy’s classic 1963 film “La Baie des Anges,” the campaign also draws inspiration from renowned 80s Parisian club Les Bains Douches, which was to Paris what Studio 54 was to New York - it was also the name of an album by Joy Division, recorded live in 1979 at the club itself.
Check out a selection of images from the campaign below (meaning the pieces I want) followed by the official campaign video: 

Images © Karim Sadli / Pierre Balmain, 2013

 

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