And now it's that time of day where I bring you one of those gimmicky fashion moments which will last as long as the product I'm going to tell you about, anotherwords, it'll be over before you know it and none of us will care.
You'll recall that Yves Saint Laurent became Saint Laurent last year, and as the fashion house dropped the Yves, we dropped our jaws in disbelief and then listed any original piece of YSL clothing and accessories we owned on eBay.
So now in a bid to make more money from that iconic interlocked YSL logo changing into hipster Hedi's minimalist and simple re-branding as 'Saint Laurent' - a unisex T-shirt and sweatshirt with the design 'Ain't Laurent Without Yves' (see what they did there) has popped up online. Nobody knows who the designer of these products is, mainly because they've chosen to remain anonymous. But if you're one of those "outraged" people that took to Facebook and Twitter to have a good ole' moan about Yves going missing, then these garments are just for you. Pre-order them now HERE.
Cathy Horyn will take one of each.