Monday, 14 January 2013

Gymwear To Streetwear: Adidas SLVR SS13

As someone who hates anything sport-related and refuses to do any sport-related activity, other than running between Selfridges and Liberty's (and horsie riding, I like horsie riding), the new SS13 Adidas SLVR collection was made just for me!

Still geared towards you sporty-types, the new range fuses athletic'ish style with high-fashion in a mix of bold colours and tailored active wear which could easily pass as gym-come-streetwear, which means you can go straight out to the bar for cocktails post-gym workout (one glass of vino won't hurt will it?!).

The collection of mix and match separates was designed with simplicity, the human form and martial arts in mind, which explains why everything looks so pure and functional.

Check out some of my fav pieces from the lookbook images below, followed by the official SS13 campaign video (including menswear) which stars models Eddie Klint, Malcolm De Ruiter and Marloes Horst, shot/directed by Willy Vanderperre, with styling by Jay Massacret.

Images © Adidas / Willy Vanderperre


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