Monday, 7 January 2013

A Fusion Of Fashion & Music Eras: @JPGaultier SS13 Campaign & Exhibition

Image © Sebastian Kim, 2013

It's fair to say we've never had to wear our shoulder pads at half mast or pack away those draped gold lamé cocktail dresses in a trunk labelled 'mistakes', because the 80s have never quite left us. In a fashion sense anyway. From side ponytails, leggings and oversized tops, to acid wash denim, hi-tops and neon - the 80s are still very much a 'look', particularly to the girls of North London who get on the No.73 bus and seem clueless to the fact that the rest of us oldies remember that garb the first time round when Bruno and Doris from Fame rocked our worlds.

Anyhoo, there is a point to my blah'ing on about the 80s, and that would be because designer Jean Paul Gaultier has chosen to revisit the era, along with the 70s and 90s, for his SS13 campaign, which fuses fashion and music as models transition into his musical icons.

Ginta Lapina channels "Blonde Ambition" Madonna, Jeneil Williams is Grace Jones, Maria Kashleva is Boy George (Karma Karma Karma Karma Karma Chameleoooooooooooon) and Hannelore Knuts is David Bowie, complete with orange mullet as sported by his alter-ego Ziggy Stardust. 
And just in case you need reminding what the originals looked like way back when, check out the vids courtesy of YouTube below:

The SS13 campaign was shot by Sebastian Kim with art direction by Babeth Djian, and talking of JPG, his exhibition, 'From The Sidewalk To The Catwalk' opens on 10th February at the Kunsthal Museum in Rotterdam, and yours truly will be there for the press launch. I will also be chatting to French fashion's enfant terrible himself for Dazed & Confused magazine - so look out for the exclusive interview and exhibition review coming soon!


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