Monday, 3 December 2012

Have A Happy Digital XXXMas x LOVE Magazine

When you think 'advent calendar', you think vintage scenes of snowmen wrapped in homemade knitted scarves with carrots for noses - you don't so much think of model Cara Delevingne in a pair of roller skates, underwear and a Santa Claus-esque hat.

Unless you've received an advent calendar from LOVE magazine that is.

Forget windows filled with chocolate surprises, as a host of supermodel surprises are back again to festively frolick around to classic Christmas hits for the magazine's second digital  advent calendar. Following on from last year's viral success, the latest calendar launches with a Calvin Klein-clad Cara Delevingne as its December 1 star.
The rest of Santa's little helpers include Abbey Clancy, Daisy Lowe, Dree Hemingway, Edie Campbell, Eliza Cummings, Jessica Hart, Jessica Stam, Karlie Kloss, Liberty Ross, Lily Donaldson, Pixie Geldof, and Tallulah Harlech, with a new film released over 24 days in the run-up to a special Christmas Day version.

Katie Grand, Editor-in-chief of Love, says: ”It’s been super fun working on the Love advent calendar again. We had such amazing figures last year with some girls getting up to a million hits for their festive frolicking. I mean, who doesn’t want to see Cara on roller skates?”

The films were shot by Daniel Jackson and Angelo Pennetta, with styling by Sally Lyndley and Victoria Young, all of whom were the team behind last year's Xmas calendar project.


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