Monday, 8 October 2012

VIDEO: Joel Kinnaman for H&M Menswear x Jonas Åkerlund

Swedish film and music vid director Jonas Åkerlund (the man behind Madonna's 1998 Ray of Light vid) has teamed up with H&M to present a dark tale of self-perception and empowerment one stormy night in London town.

Alter Ego is a stylish video 'lookbook' showcasing the retailers' Autumn/Winter 2012 Menswear line which is available in selected stores and online now at
The vid - which I was half expecting Guy Ritchie's mob movie lot to turn up in (it's all very hipsta gangsta-ish) - also stars actor Joel Kinnaman, who is very nice to look at. See for yourself below:


Related Posts Plugin for WordPress, Blogger...