Tuesday, 16 October 2012

The JEAN Fit Room x @rag_bone

Ever wondered how a pair of Rag & Bone jeans will look on you? Well wonder no more, as the NYC-based brand, which also opened its first store in London during fashion week last month, has just launched its new online JEAN Fit Room.

The new virtual fitting room features a series of nine videos which display each of their nine denim cuts, worn by a pretty person demonstrating how they move and fit on the body - the only downside to these vids, is that the pretty people all seem to have the same body shape - so if you have child bearing hips or are channelling a Kim Kardashian-esque bottom, you'll be none the wiser on how a pair of Rag & Bone jeans will look on you after watching these vids. Let's hope they rectify that soon.

However, it's still fun to browse, so check out the JEAN Fit Room HERE, and I'm told there will be more prints and washes added as they are launched.


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