Wednesday, 26 September 2012

VIDEO: Oh The Irony! - Kenzo Mens AW12 x DIS Magazine

Thanks to Carol Lim and Humberto Leon commissioning the multimedia hispta's at DIS magazine, the Kenzo Men's AW12 video lookbook is one of the funniest fashion vids I've seen in a long while.

"Watermarked" takes its inspiration from stock photography, which is basically images of common places, landmarks, objects and people that are bought and sold on a royalty-free basis and can be used and reused for commercial design purposes. You know, the type of images where people pose and look unnaturally enthusiastic about being together; or where a woman looks shocked in front of her laptop (what's her husband been up to eh eh??) or where a call centre advisor looks absolutely nothing like they do in real life.

In other words folks - there's not a drop of irony in this video (yes there is). Watch it below, and the soundtrack is also aptly a piece of stock music, titled 'Power Lunch 2'.


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