Tuesday, 11 September 2012

CAMPAIGN IMAGE: Hedi Slimane's Saint Laurent



The first image in a portraiture campaign of 15 shots, for the newly-named Saint Laurent, was unveiled yesterday via Vogues Hommes.

The B&W composition has Hedi Slimane's photography signature stamped all over it, along with his candid approach - the upper torso of musician Christopher Owens sans clothes and avec tattoos and long'ish hair can be seen, draped over a cushion - is this a passing reference to the YSL archives, in particular the couturier's iconic 1971 nude fragrance ad? (below).





Having already controversially reinterpreted the YSL packaging and introduced a new moniker for the fashion house, dropping the Y and rebranding it 'Saint Laurent' - Slimane continues his visual quest to prove that he is resolute in re-defining a fashion era for the era in which he lives.


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