Monday, 6 August 2012

The Art of Fashion: Neiman Marcus x Alexander McQueen

Image © Erik Madigan Heck

Neiman Marcus’ The Art of Fashion campaign (which has been running for 20 years), features pieces from Alexander McQueen's AW12 collection, photographed by Erik Madigan Heck.

If you're unfamiliar with the campaign, it's a project which fuses cutting-edge fashion and provocative, impactful photography to make your eyes melt. Madigan Heck is the youngest lensman at 28-years-old to collaborate with the US store - previous names have included Richard Avedon, Arthur Elgort, Helmut Newton, Annie Leibovitz, Lillian Bassman and Paolo Roversi.

We wanted to pair up this season’s exquisite fashions with a true creative visionary,” said Eddie Nunns, VP of Creative for Neiman Marcus. “Erik Madigan Heck’s work blurs the lines between photography and art, and through his illustrative approach he created stunning images that differentiate this campaign from any other.”


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