Friday, 17 August 2012

Pouts at the ready! Lana Del Rey for H&M

A new set of images to promote Lana Del Rey for H&M have been unveiled, giving us a more detailed look at the collection which has been described as "modern and feminine with a soft attitude”.
Photographed by Inez & Vinoodh, the campaign features the indie chanteuse with signature pillow pout and kittenish poses in a variety of winter basics, complete with on-trend peplum tops and chunky pastel knits. The range launches in store and online in October, and as part of the campaign Del Rey has recorded a music video featuring her own cover of Blue Velvet, set to be released on September 15th.
Check out the images below - and if you're thinking of rocking the high-street-meets-Lana look later this year, I would suggest you start backcombing that bouffant now.

Images © Inez & Vinoodh / H&M 2012


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