Tuesday, 7 August 2012

Hedi Slimane On THAT Name Change #YSL #SaintLaurent

It is interesting to see how much reaction this retro branding has created…Clearly, this period of the history of the house was not well-known, which I trust was a surprise for Pierre Bergé [Saint Laurent's long-term partner]. I went back to 1966 – just before the events of 1968 [when 11 million workers revolted against the conservative politics of then-President Charles de Gaulle - the biggest general strike in history], but the awakening of youth was in the air, and Yves Saint Laurent wanted to dissociate himself from the clientele of haute couture and embrace this new generation.”  (Vanity Fair)


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