Tuesday, 14 August 2012

Gaga's FAME Parfum Promo Video: I Say Egg Yolks To That!


Image © Haus of Gaga / Steven Klein

So the promo video for Gaga's new FAME fragrance has been released - the fragrance I CAN wait to smell given as it promises to evoke the “feeling and the sense of blood and semen”. Suddenly 'Poison' by Dior doesn't smell that bad after all (yes it does).

The video, as with the print ads, was shot by Steven Klein, and features the Mother Monster debuting a new AW12 accessory - a collar or neck ruff that looks like someone just threw eggs yolks at your neck.



Image © YouTube

It's a goth-meets-sci-fi affair which features some full-on latex catsuit lovin' fashion fetishism, which just makes me think of Thierry Mugler's avant-garde Paris couture shows, circa the 80s and 90s. It also features Gaga emerging from some giant lips (first it was an egg, now it's lips, Oy vey) and the singer smearing black liquid all over two men, which is of course meant to represent her black eau de parfum.


When she's not smearing men in paint, I mean, parfum, she's seen recycling one of Madonna's old 'My name is Dita, I'll be your mistress tonight' masks (think Erotica), and later sans clothes allowing an army of little men (also sans clothes) to clamber all over her body - we saw this set-up in the first print campaign ad which was released back in July (image at the top of this post).
Watch the promo below, which to be fair, should come with a warning if you're allergic to eggs:




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