Sunday, 5 August 2012

Avicii x Denim & Supply Ralph Lauren

Image © Mark Seliger / Denim & Supply Ralph Lauren


Back in May I brought you news of Swedish DJ/Producer Tim Bergling, AKA, Avicii, and his latest track "Silhouettes", which I still absolutely LOVE! (fist pumping choon ahoy).
Well now the DJ has collaborated with Denim & Supply Ralph Lauren to create an exclusive video remix of the track to accompany the label's latest campaign, which he also stars in (see pic above).

The ads, shot in New York by photographer Mark Seliger, mix the classic, rustic heritage of Denim & Supply (think flannel shirts, earthy denim tones and vintage leather), with a modern urban edge for AW12 courtesy of the DJ.

"I express myself through my music and what I
wear," says Avicii in the official press release. "Most days, you can find me in jeans and a flannel shirt, so to me, Denim and Supply Ralph Lauren fits my lifestyle and aesthetic." 

Watch this v cool fusion of style and sound below:



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