Sunday, 8 July 2012

Versace AW12 x Mert & Marcus

Following on from their gritty, urban-esque, monochrome AW12 Jeans campaign which stars Candice Swanepoel and Dmitriy Tanner, Versace's AW12 mens and womenswear campaign uses a similar visual aesthetic.
Shot by Mert & Marcus (who also shot the Jeans campaign), model Elza Luijendijk is the face of womenswear, while Philipp Schmidt, Dmitriy Tanner (Versace's fav right now) and Kacey Carrig appear for menswear. 
Styled by Joe McKenna with creative direction by Giovanni Bianco, these images are so strong and full of an edgy, sexy rock n roll vibe, and I love how the boys have swagger, embracing tats and that punk-meets-hip-hop belt-loop chain detailing. Word!


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