Friday, 20 July 2012

Lanvin, Keepin' It Real For A/W 12-13

How much do we love Lanvin and Alber Elbaz right now? ….

Answer: THIS MUCH!!

Renowned for their quirky and eclectic ad campaigns, Lanvin have yet again stolen the limelight with their A/W 12-13 offering, which features a mix of everyday women and men ranging from 18 to 82 - goodbye supermodels dancing!
Shot by Steven Meisel, the campaign includes a waiter, a milliner and a former showgirl, 
Jacquie "Tajah" Murdock, who always dreamed of modelling on the Parisian catwalks - now at 82-years-old she gets her chance, kind of.

I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes,” Elbaz told WWD. “It felt like a crazy family, and I like that.”

A viral video for the new campaign will be released on August 21, which WWD says will be “based on the filming of the campaign.” Check out the images released so far below:

Images © Steven Meisel / Lanvin


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