Tuesday, 17 July 2012

Lana Del Rey x H&M


First Rihanna for River Island, and now another music/fashion collaboration has been confirmed, as H&M have announced that Indie chanteuse Lana Del Rey will be the face of the high street retailer's A/W 2012 campaign.

Already a style icon with a Mulberry bag named after her, Del Rey will appear in H&M's print and TV campaign, but unlike RiRi, she won't be designing for the brand. However, her song Blue Velvet will provide the soundtrack to the TV ad which will air internationally from September.

'We were looking for a style icon and singer to model our fall collection and so Lana Del Rey was the perfect choice” said H&M Press Officer, Victoria Chappell.



The campaign has been shot by photography duo Inez & Vinoodh - see two of the preview images below:



Images © H&M / Inez & Vinoodh



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