Monday, 16 July 2012

#FashFlash Rihanna x River Island Confirmed!

Image © Armani SS12

So after much speculation (particularly after her visit to the brand's HQ back in February), it's finally been confirmed that Rihanna is to design a one-off SS13 collection for UK high-street retailer River Island.
Discussing the collaboration, the singer said today:

"I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special."

Ben Lewis, River Island's Chief Executive confirmed the news, saying:

"We are thrilled to be collaborating with Rihanna and to be the first fashion brand to work with her in this way. Rihanna is a style icon, from street to chic she enjoys her fashion. As soon as we started to work together we knew this was a perfect fit. Rihanna will be designing the collection and we will be sharing our fashion experience with her to develop a range her fans will love."

The singer previously created a line for Emporio Armani in November 2011, after she appeared in the label's denim and lingerie campaigns - and it's also been recently reported that she's set to design her own clothing line soon.
In the meantime, expect studded denim shorts, fierce shredded tees, cropped tops, and open-toed ankle boots a plenty, as RiRi brings some statement urban style to the island!


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