Monday, 30 July 2012

Alexa Chung x @MajeOfficiel #AW12

Just in case you weren't already aware, last month it was announced that Alexa Chung would front the AW12/13 campaign for French brand Maje.

Well now the first images from the 60s-heroine inspired shoot have been released, featuring Chung in black and white, lensed by Glen Luchford, taken in Porte des Lilas metro station in Paris.
The Brit model and presenter is the perfect choice for the label 
with its bohemian, feminine aesthetic, favoured by the Paris hipster set including Vanessa Paradis and Marion Cotillard. 

Chung, who has previously been the face of campaigns for Superga, Vero Moda and Pepe Jeans - and designed her own collection for US brand Madewell, told press last month:

"I am thrilled to be the face of Maje for their autumn/winter 2012-13 campaign. It's a brand I love and wear, so to be asked was a huge compliment."

A spokesperson for Maje described Chung as ”Elegant yet edgy, her attitude reflects a personality that is both glamorous and rock ‘n’ roll".
Check out the first look images below:

Images © Glen Luchford


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