Thursday, 21 June 2012

If You Go Down To The Woods Today: Mulberry F/W 12/13 Campaign

Mulberry’s F/W 12/13 ad campaign reminds me of the kind of fairytales I used to dream up in my head when I was a little girl - tales of running through the woods carrying beautiful magical handbags with giant furry friends to protect me (I had a vivid imagination).
So obviously I adore this campaign, shot by Tim Walker in Blackheath Forest, Surrey, which was inspired by creative director Emma Hill’s vision of fairy tales and fantasy, further explored by Walker's own dream to "see a monster in the woods". 
"The campaign is an interpretation of dreams and fears,” says art director Ronnie Cooke Newhouse, of House + Holme, and alongside the giant Mulberry monsters is model Lindsey Wixson, carrying the Del Rey, Maisie and newly embellished Alexa bags (want them all).

The campaign launches in The New York Times on June 24, and will then follow in the August issues of U.S. and U.K. Vogue.

Images © Tim Walker / Mulberry


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