Friday, 13 April 2012

Simeon Farrar AW12: The Haunted House - @IroquoisPR @simeonfarrar

Images © Iroquois PR / Simeon Farrar

I'm just going to type I LOVE, LOVE LOVE!! the AW12 collection from Simeon Farrar.

So there.

Yet another collection which stood out at the press days, this was entitled ‘The Haunted House’, and fused a cute balance of Halloween-esque candlestick, chandelier, cobweb, skulls and lace prints across tees, hoodies, ponchos and grunge/goth-like dresses, along with accessories such as scarves, umbrellas, totes/shoppers and hats - one of which I spied was yellow with a spooky owl and black witches cat print. Twit twoo-cute!

‘The Haunted House’ is an eclectic and quirky range, but totally urban and wearable and includes pieces with his signature 'Kate Mouse' design - an accidental creation born when Farrar sketched a pic of a mouse with Kate Moss's face. The genius moment later spurned a SS11 t-shirt which had to be released earlier than planned in late 2010 due to demand (he had a waiting list of 300). The design was also later replicated, but with a rising sun motif, to raise funds for the Save The Children/Red Cross Japan Appeal in 2011.

Kate Mouse Tee SS11

Farrar's background is in fine art, and the tongue-in-cheek way he transfers his visions as an artist on to clothing (which he's been doing since 2004), has earned him 3 NEWGEN awards from London Fashion Week. He is also worn by celebs everywhere and stocked in some of the world's most prestigious stores.
Farrar says, "My work is about the city but in my work the city is a metaphor for this reality. The city is where I feel the truth of this reality the most. In the city I am a child on Christmas eve hardly able to contain himself. Everything in front of me. All is subject matter, all is inspiration. Like a musical note leaping from the saxophone of John Coltrane I am free to go anywhere and there is no limit to my experience. The streets, the music, hip hop, jazz, the faces, the individuals, the beats, poetry of letters, numbers, lives, people, there is no end to the forms of expression. I am definitely down with this town."

And I'm definitely down with Simeon. His work is mystical, magical and surreal, a world where things are not quite what they seem - and the way he interprets that into his 
designs is just genius.


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