Thursday, 12 April 2012

Pimp My Ride: Gucci x Fiat 500

Who would have thought you could turn Gucci heels into a car wheel rim? And don't say you can't, because you can!

Well, that's if you're music/fashion director Chris Sweeney (YSL, Vogue, i-D), who has shot a v clever short film to promote the Fiat 500 x Gucci collaboration which sees the originally launched 1957 model being given a 2012 pimping from Frida Giannini.

From an iconic fashion house to an automotive icon, this film features various Gucci accessories being transformed into the parts of a car to make up a fabulous Fiat Cinquecento (that's what the Italians call it), complete with the label's signature red and green stripes as 'racing stripes'. Cute.

Watch the film courtesy of NOWNESS.COM below:


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