Wednesday, 4 April 2012

Long Live The Rock Chick! @SurfacetoAir x @thesonicyouth

Forward-thinking French design group, Surface to Air, have collaborated with Kim Gordon of Sonic Youth to launch a capsule collection of basic lady rocker essentials.

If you'll recall, Gordon launched an indie clothing label in the 90s called X-Girl, which embodied the spirit of the era (think skater girl/riot grrrl, but with a tomboy edge), endorsed by hip-kids back in the day like Sofia Coppola, Chloe Sevigny, Ione Skye and Kathleen Hanna of the band Bikini Kill. 
After launching the Mirror/Dash line for Urban Outfitters in 2009, followed by a pop-up shop in L.A. - Gordon's latest dalliance with fashion has turned into a long-term partnership.

The collaboration came about when Surface to Air's director Jérémie Rozan attended a Sonic Youth gig and saw Gordon wearing a pair of shoes on stage he himself had designed. Describing her as his "idol", he later contacted Gordon to do that "will you wear more of my shoes for free?" thing, and well, the rest is history. Rozan's latest muse and creative partner was born, bringing fresh ideas to the collaborative-heavy brand.
The print and video campaigns for the capsule collection were shot in Gordon's very own home, alongside some of her most beloved possessions and treasures, giving an insight into what inspires her most. Directed by Rozan and lensed by Kenneth Cappello, Gordon rocks the new threads in front of installations by Olaf Breuning - with the video campaign set to Sonic Youth’s “Bull in the Heather" as a soundtrack.

The collection incorporates Surface to Air's design DNA, but with Gordon's own unique twist - think loose fitting tank dresses with a photo negative print, a colour-bursting tangerine wrap dress, A-line silk tops, tees featuring Gordon's own lyrical poem prints, leather jackets with flat-front zip pockets and cowboy-esque ankle boots in baby snakeprint. Long live the (sophisticated) rock chick!

Surface to Air x Kim Gordon is available now online HERE & in select stores worldwide.


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